Gregory is the owner of two clothing stores. He sells a variety of styles of clothing, but in general, he believes that having clothing with college logos in his store would help people feel more school spirit.
He is proposing an experimental study to examine this belief.
• Identify the dependent variable in this study.
• Identify the experimental group in this study.
• Provide an example of a valid operational definition of "feeling of school spirit."
• Explain how random assignment would help establish cause and effect in this experiment.
• Explain why it would be difficult to use a double-blind procedure for this study,
• Explain how retinal cones might relate to people's choice of clothing.