Advanced Placement (AP), 11.05.2021 07:00 narnar5664
HURRY
Dr. Khan works for the marketing department of a company that manufactures mechanical toy dogs. Dr. Khan has been asked to assess the effectiveness of a new advertising campaign that is designed to be most persuasive to people with a certain personality profile. She brought four groups of participants to the lab to watch the video advertisements and to measure the likelihood that they would purchase the toy, both before and after watching the ad. The results of Dr. Khan’s study are presented below.
Part A
Explain how each of the following concepts applies to Dr. Khan’s research.
Survey
Dependent variable
Big Five theory of personality
Part B
Explain the limitations of Dr. Khan’s study based on the research method used.
Explain what Dr. Khan’s research hypothesis most likely was.
Part C
Use the graph to answer the following questions.
How did the trait of agreeableness affect how people responded to the new ad campaign?
How did the trait of conscientiousness affect how people responded to the new ad campaign?
Answers: 2
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Advanced Placement (AP), 26.06.2019 15:00
(adapted from m. m. duguid and j. a. goncalo, living large: the powerful overestimate their own height. ) in a study of power and self-image, participants were not told the true purpose of the study; instead, they believed they were participating in a business simulation. researchers randomly assigned participants to a high power(n = 44) or low-power (n = 44) condition. in the high-power condition, participants recalled a time when they had power over others, and in the low-power condition, they recalled a time when others had power over them. participants were asked to adjust the height (in centimeters) of an electronic graphical image (an avatar)of themselves to reflect their personal appearance. results indicated a statistically significant difference in participants’ perceptions of their own height across the two conditions. participants in the high-power condition created taller self-images (mean = 6.0, standard deviation = 1.5) than participants in the low-power condition(mean = 4.0, standard deviation = 1.0). * describe independent variable- describe how researchers measured the independent variable- explain why the researchers can conclude that there is a cause-and-effect relationship between the independent and dependent variables. - explain what statistical significance means in the context of the study.- explain why debriefing would be necessary in the study. -
Answers: 3
HURRY
Dr. Khan works for the marketing department of a company that manufactures mechanical toy dog...
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