You can design an effective search plan by using the mnemonic device, SEARCH. What is the first step in the process?

Select research questions

Explanation:

The SEARCH method is used in order to find the most  key words that people can use to build their online marketing campaign.

The first step of that method is Select Research Questions.

In this method, you are required to find out the type of questions that your potential consumers might be asking when they're using their search engine. We will use that question as a core of content that we'll use when we write articles about our product/