Universal Concerts is planning on bringing a series of concerts to Canada next year. In general, Western Canadians much prefer country music, yet in Eastern Canada a country music event is very likely to have lots of empty seats. If they can have only one venue, Universal Concerts should segment its Canadian market according to , if it hopes to have a sold-out concert.

Complete Question:

Universal Concerts is planning on bringing a series of concerts to Canada next year. In general, Western Canadians much prefer country music, yet in Eastern Canada a country music event is very likely to have lots of empty seats. If they can have only one venue, Universal Concerts should segment its Canadian market according to , if it hopes to have a sold-out concert.

a. Geographic characteristics

b. Demographic characteristics

c. Socio economic characteristics

d. Social class

e. Psychographics

Option a. Geographic characteristics

Explanation:

Geographic characteristics or features of a place has to do with the location of place, the weather of the place.

If Universal concerts wants to have a concert in Canada, in other for it to be sold out, the concert has to be situated where the geographical characteristics are more favorable to the target audience.