“Cultural negotiation” has to do with?

Culture profoundly influences how people think, communicate, and behave. It also affects the kinds of transactions they make and the way they negotiate them. ... These “top ten” elements of negotiating behaviour constitute a basic framework for identifying cultural differences that may arise during the negotiation process.

This is called adduction

Iwould say overhead, b/c front would shine in their face, and might mess up the picture, especially if taken by a so either front or overhead, but i'm leaning towards overhead