Starbucks has changed its logo several times over the past few decades. However, generally companies try to avoid changing their logos because they become associated with brands. What should Starbucks keep in mind when making changes? Logos should never change, so this is likely a poor business move.

Logos are good for businesses to have but not really necessary.

People will stop frequenting the business if they do not like the logo.

Changes need to be minor so that the image remains mostly the same.