How can Ralph Gilles work aid in drawing viewers into a production?

Explanation:

Ralph Gilles was appointed Head of Design and named a member of the Group Executive Council (GEC) on April 1, 2015.

Gilles leads the FCA - North America Product Design Office, a position he was named to in June 2009.

Gilles has also served as President and Chief Executive Officer (CEO) - Motorsports; President and CEO - SRT Brand and President and CEO - Dodge Brand for FCA US LLC.  He was named Vice President - Design in September 2008.

Previously, in 2006, he was Vice President – Interior Design Jeep/Truck and Specialty Vehicles.  He joined Chrysler Corporation in 1992, within the Design Office.

Gilles is the executive sponsor of the Fiat Chrysler African American Network (FCAAN).  He also serves on the board of McLaren Oakland in Pontiac, Michigan. At his alma mater, The College for Creative Studies (CCS) in Detroit, Gilles serves on The CCS Board of Trustees and The CCS Capital Committee.

Gilles has earned numerous academic and industry awards and holds a Master of Business Administration from Michigan State University (2002) and a Bachelor of Fine Arts in Industrial Design from the College for Creative Studies in Detroit (1992).

dc was afraid of these new companies because they may take their customers away due to them being more better or something else.