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"prior to 1910, these new artists were called neo-impressionists, and they believed that "modern paris" was the proper subject for their paintings."

this is the text provided by the program, disregard other answers, as they are confusing and based on loose knowledge of the subject.   : )

i think it is more of an artistic statement, because clothing featured in these photographs and magazines is so extravagant that most people would not be even tempted to wear it, let along purchase it