Yumé Nu, a battery manufacturing company, began marketing its products as environmentally friendly and biodegradable, even though this has not been scientifically verified. In this scenario, Yumé Nu has used to sell its products.

Green washing

Explanation:

Green washing is a phenomenon in marketing whereby a company deceives people in a society with wrong or misleading information about the goods produced by the company in order to make the goods seem more acceptable by the environment.

Green washing can also be referred to as green sheen and it is a deceitful, false and misleading marketing technique used by some companies in order for them to be able to sell their products.

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