The contention that since there are cross-country or cross-cultural differences in ethical standards, it is appropriate to judge behavior as ethical/unethical in the light of local customs and social mores should take precedence over a single set of ethical standards or what may be applicable in a company's home market a. defines what is meant by ethical relativism b. is the guiding principle for religious and moral standards across countries and cultures c. is the foundation of a social contract d. defines what is meant by ethical universalism e. is the basis for the theory of ethical variation.