1. What does Gerzema argue that consumers are doing?

He argued that the consumers have moved from a phase of being anxious to spend to a more relaxed state of spending more.

Explanation:

Gerzema is an American Entrepreneur which studies how various factors affect consumer behavior. He argued that the consumers have moved from a phase of being anxious to spend to a more relaxed state of spending more.

He suggested that 10 percent of their income should be saved and more focus should be on the quality of the goods and services being spent on instead of the quantity.

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