Select the correct answer from each drop-down menu. (50 POINTS) If an advertisement follows the AIDA model, at which stage would it use engaging taglines or statistics?

Many advertisements use engaging taglines, statistics, questions, and so on as part of the (first, second or fourth) stage of the AIDA model, which is (desire, attention or interest).

The AIDA Model Hierarchy

The steps involved in an AIDA model are:

Attention: The first step in marketing or advertising is to consider how to attract the attention of consumers.

Interest: Once the consumer is aware that the product or service exists, the business must work on increasing the potential customer’s interest level.

For example, Disney boosts interest in upcoming tours by announcing stars who will be performing on the tours.

Desire: After the consumer is interested in the product or service, then the goal is to make consumers desire it, moving their mindset from “I like it” to “I want it.”

For example, if the Disney stars for the upcoming tour communicate to the target audience about how great the show is going to be, the audience is more likely to want to go.

Action: The ultimate goal is to drive the receiver of the marketing campaign to initiate action and purchase the product or service.

Therefore, the AIDA model says that Awareness leads to Interest, which leads to Desire, and finally, Action.

Let us consider ways to use the AIDA model by looking into each part of the hierarchy

Explanation:

The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service. The AIDA model is commonly used in digital marketing, sales strategies, and public relations campaigns.

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