Coca-cola says their product does not cause children to become hyperactive. Coca-Cola
employees set up an experiment that gave
100 children one ounce of soda every hour
for 6 hours and measured their activity
levels.
Why is this a low validity experiment.
✓
The scientists were funded (paid by) Coca-Cola
and therefore wanted to make their bosses happy
so they carried a biased.
Too few test subjects.
.
They only ran the test once.