is step 4 of the market planning process. at this stage, a firm assesses the potential demand for its productslong dashand decides whether it is able to create a sustainable competitive advantage in the marketplace.

Case in point 2.4 attaway airlines, part two back at attaway airlines, the morning meeting ended with no agreement between dan esposito and molly kinnon. in fact, a new issue arose. molly now says that the new accounting system is entitled to the highest priority because the federal government soon will require the reporting of certain types of company-paid health insurance premiums. because the current system will not handle this report, she insists that the entire accounting system is a nondiscretionary project. as you might expect, dan is upset. can part of a project be nondiscretionary? what issues need to be discussed? the committee meets again tomorrow, and the members will look to you, as the it director, for guidance.

The following information is available for juno company for the month ending june 30, 2019. * balance as per the bank statement is $ 11 comma 000. * balance as per books is $ 10 comma 400. * check #506 for $ 1 comma 200 and check #510 for $ 900 were not shown on the june 30, bank statement. * a deposit in transit of $ 3 comma 346 had not been received by the bank when the bank statement was generated. * a bank debit memo indicated an nsf check for $ 70 written by jane smith to juno company on june 13. * a bank credit memo indicated a note collected by the bank of $ 1 comma 900 and interest revenue of $ 51 on june 20. * the bank statement indicated service charges of $ 35. what is the adjusted book balance?

The advertisement demonstrates a popular way companies try to sell a product. what should consumers consider when it comes to the price of this product? it includes shipping and handling costs. it takes into account maintenance costs. it explains why this price is a good deal. it makes the full cost appears lower than it is.