Arecent innovation by amazon, the vendor flex program, seeks to lower overall transportation costs but also creates new forms of channel conflict with competitors. as a partner in the vendor flex program, p& g agreed to allow amazon to build fulfillment centers within p& g's own warehouses, thus to eliminate some of the costs of transporting p& g's products to amazon's fulfillment centers. believing that the program was giving its competitor amazon an unfair advantage, target reacted vigorously, moving all p& g products from prominent end-cap positions in its stores to less prestigious and less visible locations. target also stopped using p& g as its primary source of advice for planning merchandising strategies within each category. this is an example of channel conflict.

True or false: on january 1, year one, the epstein corporation buys a plot of land with a four-story office building. the company believes the building is worth $1.9 million and has an estimated life of twenty years (with no anticipated residual value). the straight-line method is used. the land has an assessed value of $100,000. because the seller was interested in a quick sale, epstein was able to buy this land and building for $1.7 million. depreciation expense to be recognized in year one is $80,750.

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

Classify each of the following items as a public good, a private good, a natural monopoly good, or a common resource.(a) measles vaccinations (b) tuna in the pacific ocean (c) airline service in the united states (d) local storm-water system