When datacomp corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled tv advertisements announcing the new product needed to be revised. in this case, a change in the variable caused changes in the variable of the marketing mix?

Kim davis is in the 40 percent personal tax bracket. she is considering investing in hca(taxable) bonds that carry a 12 percent interest rate. what is her after- tax yield(interest rate) on the bonds?

Craig complained to his friend jess that a class was too hard and he believed that the teacher was not being fair with his grading standards. jess replied, "craig, you really have an attitude problem." what is the relationship between the manner that the term attitude is used in common conversation and the how it is defined in consumer behavior? there is no relationship. common usage is not the same as attitudes as seen by the researchers who study consumer behavior. the term attitude is widely used in popular culture in much the same way it is used in studying consumer behavior. they are different in that popular culture does not recognize that attitudes are temporary. otherwise the usage is the same. they are similar except that popular culture assumes that attitudes are related to beliefs, and research scientists have shown that there is no such relationship.

Sam owns speedy bricklayers, inc., a company that specializes in bricklaying. to maintain his business's reputation for quick, quality bricklaying, sam requires that all employees are experienced bricklayers. this discriminates against potential employees who have never laid bricks before. sam is likely: