According to the an organization can increase brand awareness or even generate sales by web-based word-of-mouth marketing or promoting a product or service to other people.

The answer is:  " online direct marketing model " .

    " According to the  online direct marketing model , an organization can [increase brand awareness} or even {generate sales] by 'web-based word-of-mouth marketing' or 'promoting a product or service to other people' . "

{Note that:  "web-based word-of-mouth marketing" is also known as:  

            "[web-based] buzz marketing .} " .

answer; test-retest;

​participate in networking opportunities that allow you to get to know potential clients, other entrepreneurs, influential people in your community, etc. focus on doing everything you can to cultivate posting word of mouth advertisin