Business, 05.12.2019 15:31 Destinationz
Companies such asibm, walmart, and google now look beyond economic gain and, in their marketing strategies, they also consider the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. this reflects which marketing philosophy?
a. the selling concept
b. the production concept
c. the marketing concept
d. the product concept
e. the societal marketing concept
Answers: 1
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