Within the growth-share matrix, "cash cows" are a. low-growth, high-share businesses or products b. low-growth, low-share businesses and products in high-growth markets c. low-growth, low-share business units in high-growth markets d. high-growth, high-share businesses or products e. high-share businesses in slow-growth markets

Suppose you want to know if more technical service calls are made to homes with cable television or with satellite dish television. should you use frequencies or relative frequencies to make the comparison? why?

Over the past decade, brands that were once available only to the wealthy have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. jaguar, for instance, launched its x-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. by marketing to people who desire a luxurious lifestyle, jaguar is using:

One of your new suppliers, kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. in replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. which of the following aspects of effective communication should you give the most attention? (a) making sure you understand kim’s areas of expertise. (b) supporting your reply with relevant data and facts. (c) establishing your credibility as an expert. (d) paying attention to implied communications.