Business, 09.07.2019 16:30 v4leriaaa

Jacob performed an experiment over and over again in his quest to understand buyer behavior. he always got similar results. jacob went to his manager with his results and told her that this knowledge could them improve the company's marketing strategy. however, the manager pointed out that jacob's results do not prove an association between his outcomes and buyer behavior. in fact, the manager can think of a number of factors proven to be more effective in influencing buyer behavior. in this case, jacob's results lacked a. validity b. integrity c. feasibility d. importance e. reliability

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