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Business, 04.07.2019 22:30 Sumysumy

1. what are consumer goods? 2. read the story under 5.01 about michael jordan and his air jordan’s. what are your thoughts about michael wearing his air jordan’s against the policy of the nba? 3. what was the penalty for michael to wear his shoes during games? 4. which phase of the product development process do you believe is most important? why? 5. what is a focus group? how important do you think they are to the success of a new product? 6. name the 4 stages of a products life cycle: 7. now that you know about a products life cycle, why, as a consumer, do you think it might be wise for a consumer to wait for a few months before purchasing a newly launched product? 8. do you think personal selling is more effective than advertising? why or why not?

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