Suppose that at a gas station across the street, prices are always 20% higher than bob's. in absolute dollar terms, the difference between bob's prices and the prices across the street is when gas costs $5.45 than when gas costs $4.95.

Turtle corporation produces and sells a single product. data concerning that product appear below: per unit percent of sales selling price $ 150 100 % variable expenses 75 50 % contribution margin $ 75 50 % the company is currently selling 5,600 units per month. fixed expenses are $194,000 per month. the marketing manager believes that a $5,300 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. what should be the overall effect on the company's monthly net operating income of this change?