The mountain dew ads imply that the company is using which positioning approach as identified by professor ernest martin? use/application price/quality product attribute product user product competitor

Wanda has graduated from community university (cu) and after nine months has failed to find a job. she graduated with a degree in business, and her college was aacsb accredited. (aacsb accreditation is a specialized accreditation for business schools that evidences a quality program.) in her complaint, she alleges that four years of school and tuition should guarantee a job in the field of study and states that she wants her money back. at no time did cu guarantee job placement, either through express or implied statements. wanda does not disagree with this but still thinks that she was wronged and that it is unfair to graduate and not get a job automatically. cu will be successful in extinguishing wanda's lawsuit if its attorney files a

Sarah salesrep is brand new to her job selling "lifetime" printers that never need replacement ink cartridges. the problem is that these printers cost ten times more than a regular printer, so it is difficult to get prospective buyers to understand the cost savings of buying it. to break through the barrier and begin making sales, sarah should use a analysis that highlights her printer's lower cost.

Apopular low-cost airline, parson corp., has gone out of business. although the service and price provided by the airline was what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. which component of the competitive environment does this illustrate? a) threat of new entrants b)competitors c) economic factors d) customers d) regulators