Why doesn't the type of decision-making process a consumer uses stay constant? is there a correlation between the level of cognitive dissonance a consumer experiences and the number of choices on the market for the product purchased? explain. can anyone become an opinion leader? why or why not? can marketers ever truly overcome negative attitudes toward a product?

It is all based on what he or she wants when going to the store. There is a dissonance because as you look for something you look at other stuff trying to decide if you want it or not, or if it is necessary. Anyone with a good opinion that most people will agree with can become an opinion leader. A person with an opinion that is unpopular will not lead much and will be unbeneficial. Marketers can never overcome negative attitude towards products, because of the fact that everyone isn't gonna like it, and some people are just negative in general and its going to come repeated ly so it cant really stop, but if you stay positive and focus on the majority, it wont be a problem, but the negativity could cause work stress.

Decision making is a procedure that is utilized to distinguish issues in a company, find answers for it, give the best other option and plan the greatest utilization of resources. A customer system can't be a steady one since it shifts relying upon his needs the item he utilizes or the business he picks.  

Psychological cacophony in straightforward words can de comprehended as the accompanying. Psychological alludes to speculation identified with mind information and basic reasoning and cacophony is change in conduct realizing that the disposition base is different. For a client there is constantly a connection between both these components in light of the fact that while going out to buy an item he will have certain criteria’s, benchmarks and thoughts regarding the item yet in genuine circumstances he won't find what he envisions .so he needs to bargain and go as indicated by common sense. So there comes the connection between both the components.  

Feeling pioneers are for the most part chiefs in any case influencers in any field. Anyone can be an assessment head yet under a condition that the individual should be dynamic in social media. They ought to be sufficiently intense to voice out their supposition too be open in accepting thoughts just as analysis.  

Truly it is workable for advertisers to beat pessimistic disposition towards an item in numerous ways, we live in a general public where individuals will in general overlook things steadily be it positive or negative. If an item is veritable and just certain defects are found and due to these imperfections cynicism is spread then the blemishes can be corrected and a moderate methodology of inspiration can be through promoting and social media. Then the antagonism can be gradually broken.