Which describes the buying formula theory of selling? a. buying decisions depend on four elements: drive, cues, response, and reinforcement. b. the prevailing circumstances act as stimuli to the buyer’s responses. c. the purchasing process occurs as a sequence of events in the prospect’s mind. d. the potential products to be launched in the future affect the sales of existing products.
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Which describes the buying formula theory of selling? a. buying decisions depend on four elements:...
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