The nine-cell industry attractiveness-competitive strength matrix is useful for decide which businesses should have high, average, and low priorities in allocating corporate resources. indicates which businesses are cash hogs and which are cash cows. pinpoints what strategies are most appropriate for businesses positioned in the three top cells of the matrix but is less clear about the best strategies for businesses positioned in the bottom six cells. identifies which sister businesses have the greatest strategic fit. identifies which sister businesses have the greatest resource fit.
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