After a company has identified and segmented its target market, the next step is to conduct

Answer

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The next step is to evaluate the proposed market segments for viability

Explanation

Market segmentation is when a company conducts a research to divide its customers into smaller groups according to ages, income or preferences. Understanding market segmentation helps firms to direct use results of research into the product, sales techniques and marketing strategies. In market segmentation you first define the market, form market segments, evaluate the viability of proposed market segments, create the segments profiles, check how each segment attracts, and lastly selecting the best target market for the firm.

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