How does customer service relate to positioning and business image?

Customer service is considered the "face of the company" to customers. Meaning, this may be one of the few points of contact a customer has with the company. If you position yourself as a quality product charging a premium price, customers expect a higher level of customer service. This helps with business image as well, because if your customer service is top notch, people will think more highly of your company.

and whats your questoin

answer(b) equal; set period;