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Business, 31.01.2020 15:47 kchugues1241

Use an emotional appeal when the

a. product is expensive; long-lasting; or important to health, security, and financial success.

b. product is inexpensive, short-lived, or nonessential.

c. reader is comparing similar products from other companies.

d. readers have a college education.

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Answers: 1

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Use an emotional appeal when the

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