What is the name for a segment of a consumer that has specialized produce needs?

a. marketing niche

b. marketing mix

c. customer support group

d. target market

A.

Explanation:

Target market is a very general term. It could be the whole world!

Marketing mix is a way to gain a customer, not a way of identifying one.

Customer support group is a way of maintaining a customer.

Marketing niche is the correct answer, as it describes a consumer/target market that has specific needs. This is shown in the term 'niche'.

answer; i believe that the correct answer is (d); the business benefits because owners can share responsibilities;