Imagine that you operate a factory that builds cars and trucks. you have a certain number of employees, supplies and machines for building the vehicles, what can a ppf graph tell you? a. how to follow market conditions b. how to reduce waste c. how much to pay workers d. which types of trucks will be the most popular

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.