Cool people publications focuses their marketing efforts on reaching african-american teenage girls. the firm believes that they are positioned to profitably serve this group of consumers. cool people utilizes the strategy of:
a. narrowcasting.
b. target marketing.
c. primary marketing.
d. focus group selection.

Time value an iowa state savings bond can be converted to $750 at maturity 5 years from purchase. if the state bonds are to be competitive with u.s. savings bonds, which pay 5% annual interest (compounded annually), at what price must the state sell its bonds? assume no cash payments on savings bonds prior to redemption. ignore taxes.

Resources and capabilities, such as interpersonal relations among managers and a firm's culture, that may be costly to imitate because they are beyond the ability of firms to systematically manage and influence are referred to asanswers: socially complex.causally ambiguous.path dependent.the result of unique historical conditions.

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e.g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.