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Business, 05.07.2019 07:10 nia454

Before adding a new sandwich to its menu, mcdonald’s decided to test effects on sales of two different prices it might charge. it introduced the new sandwich at one price in one city and at another price in another city. if the cities are similar, and if all the marketing efforts for the sandwich are the same, then differences in sales in the two cities could be related to the price charged. in terms of experimental research, mcdonald’s charging different prices in the two cities relates to

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