Which of the following statements is true of qualitative factors? qualitative factors are outcomes that are difficult to measure accurately in numerical terms. qualitative factors are outcomes that are measured in numerical terms. qualitative factors can be measured numerically, but they are not expressed in monetary terms. qualitative factors are easy to measure in financial terms.

Leading guitar string producer wound up inc. has enjoyed a competitive advantage based on its proprietary coating that gives its strings a clearer sound and longer lifespan than uncoated strings. one of wound up's competitors, however, has recently developed a similar coating using less expensive ingredients, which allows it to charge a lower price than wound up for similar-quality strings. wound up's competitive advantage is in danger due to a. a lack of perceived value b. a lack of organization c. direct imitation and substitution d. resource immobility