Vera enterprises has in its inventory 1,000 damaged handbags that cost $20,000. the handbags can be sold in their present condition for $12,000, or repaired at a cost of $13,000 and sold for $31,000. what is the opportunity cost of selling the handbags in their present condition?

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?