Ten years ago, ellison group issued perpetual preferred shares with a par value of $50 and an annual dividend rate of 6%. currently, there are no dividends in arrears. since the issue date, interest rates have risen, and the shares are now selling at $38. the market’s current required rate of return on these shares is (a) 4.56% (b) 6.00% (c) 7.89%

Well, i would start out by advertising a lot. take money out of unused profit to have build boards put up and internet advertising. also, make sure your store signs are large and noticeable. make sure you have good deals and prices that the average consumer would be okay with. also, location is key. being in a high technology based city/location would be excellent for your business because it is based off of technology. hope this ! : )

Answer positively related to the growth of real gdp;