Atlas enterprises inc. manufactures elliptical exercise machines and treadmills. the products are produced in its fabrication and assembly production departments. in addition to production activities, several other activities are required to produce the two products. these activities and their associated activity rates are as follows: activity activity rate fabrication $22 per machine hour assembly $13 per direct labor hour setup $52 per setup inspecting $21 per inspection production scheduling $14 per production order purchasing $11 per purchase order the activity-base usage quantities and units produced for each product were as follows: activity base elliptical machines treadmill machine hours 1,947 1,149 direct labor hours 391 152 setups 52 16 inspections 640 384 production orders 65 13 purchase orders 193 118 units produced 252 169 use the activity rate and usage information to calculate the total activity cost and activity cost per unit for each product. if required, round the per unit answers to the nearest cent.

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?