Jerzy krakowski is a cobbler who lives in the small town of owczary on the outskirts of krakow, poland. over the years, he has developed a following of devoted clients, including tourists from other countries. one of his best clients, leon alvarez, owns a chain of shoe stores in spain. leon is trying to persuade jerzy to develop an international business, starting in spain. but how should jerzy do jerzy is considering several different strategic objectives, and he asks you to him identify the best approach for international involvement based on his objectives. identify the market entry strategy that will best jerzy to meet his objectives. situation: jerzy has made a tremendous amount of money selling his shoes, and leon is very persuasive. jerzy wants to have the maximum amount of control over his global business, and he is willing to assume a lot of risk to do so. he is considering opening up a completely new operation in spain. jerzy spends a lot of sleepless nights wondering how he is going to make sure he markets his product correctly in a country that he doesn’t know.