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Business, 24.07.2019 19:20 isabellamason1499

Lisa wants to buy a new purse. the four criteria that are important to lisa in a new purse are color, durability, brand name prestige, and style. the three brands that lisa is considering are fendi, gucci, and louis vuitton. her ratings and importance weights are measured on a scale from 1 to 10, with 1 being the lowest and 10 being the highest. what promotional strategy should fendi's management pursue to convince lisa to purchase a fendi purse?

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Lisa wants to buy a new purse. the four criteria that are important to lisa in a new purse are color...
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