Business, 26.07.2019 05:30 graciegirl6662

Abby is at international mall shopping for a birthday gift for her roommate colleen. a sweater in the store window of bebe catches her eye so she goes in for a better look. abby knows it's absolutely perfect for colleen and has her mind made up to buy the sweater. she looks at the price tag and sees that it costs $299. abby winces and says, "ouch! " she was expecting the price to be around $75 at the highest. abby just experienced
a. price disconfirmation
b. sticker shock
c. external reference price
d. everyday high pricing
e. internal reference price

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Abby is at international mall shopping for a birthday gift for her roommate colleen. a sweater in th...

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