Which of the following operational crm technologies does the marketing department typically use?
multiple choice
a. contact center, web-based self-service, call scripting
b. list generator, campaign management, cross-selling, and up-selling
c. contact center, cross-selling and up-selling, web-based self-service
d. list generator, opportunity management, cross-selling, and up-selling

Option (b) is correct.

Explanation:

Correct Option : List generator, campaign management, cross-selling, and up-selling

Customer relationship management is a method that is used for improving or managing the relationship with the potential customers.

From the point of view of marketing department, it uses various customer relation management techniques such as list generator, campaign management, cross-selling, and up-selling for improving sales, customers-business relationship, data analysis of customer history and various other activities done under this.