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Business, 06.08.2019 04:10 carolinehodges
Your company currently holds 20% market share of the tennis equipment industry, with a gross margin of $6,000,000. your new goal is to expand the company's market share to 22%. suppose the overall industry generates $70,000,000 in sales revenue and has a marketing effort of $16,000,000. using a competitive parity approach, how much money should you add to your firm's marketing effort to gain two more market share points?
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