Acme products markets a new line of eco-friendly household cleaning products in southwest florida. to raise awareness and encourage trial, they buy advertising time on cable tv, place full page ads in women’s magazines, and provide “cents off” coupons via local newspapers. each new communication undergoes a review process to ensure that it displays the new “green” brand logo. acme is doing which of the following: a. segmenting its target audience b. commissioning an advertising campaign c. managing the ibp process d. none of these