Which of the following is not a managerial practice designed to improve the implementation of marketing programs? schedule precise tasks, responsibilities, and deadlines so each employee knows what is expected. take lots of time to analyze, design, test, and retest the marketing program to get it right the first time and avoid any possible mis-steps. communicate marketing goals to each team member so each knows the standards by which performance will be evaluated. reward successful marketing program implementation by giving team members bonuses, recognition awards, promotions, etc. have a product or program champion who is both willing and able to move the marketing program forward.

For example, the upper right cell shows that if expresso advertises and beantown doesn't advertise, expresso will make a profit of $15 million, and beantown will make a profit of $2 million. assume this is a simultaneous game and that expresso and beantown are both profit-maximizing firms. if expresso decides to advertise, it will earn a profit of $ million if beantown advertises and a profit of $ million if beantown does not advertise. if expresso decides not to advertise, it will earn a profit of $ million if beantown advertises and a profit of $ million if beantown does not advertise. if beantown advertises, expresso makes a higher profit if it chooses . if beantown doesn't advertise, expresso makes a higher profit if it chooses . suppose that both firms start off not advertising. if the firms act independently, what strategies will they end up choosing? expresso will choose to advertise and beantown will choose not to advertise. expresso will choose not to advertise and beantown will choose to advertise. both firms will choose to advertise. both firms will choose not to advertise.