Pretorious manufacturing has just hired a new controller, diana metcalf. during her first week on the job, diana was asked to establish a budget for operating expenses in 2014. since diana was not yet familiar with the operations of pretorious manufacturing, she decided to budget these expenses using the same procedures as the prior controller. therefore, in order to establish a budget for operating expenses, diana started with actual operating expenses incurred in 2013 and added 4.3 percent. diana based this percentage on inflation as measured by the consumer price index. comment on the effectiveness of diana’s budgeting strategy. diana based this percentage on inflation as measured by the consumer price index. comment on the effectiveness of diana’s budgeting strategy. what is this type of budgeting strategy called? what alternative strategies could she have used? what are the pros and cons of each strategy? how would you advise diana in the future?

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

Tom has brought $150,000 from his pension to a new job where his employer will match 401(k) contributions dollar for dollar. each year he contributes $3,000. after seven years, how much money would tom have in his 401(k)?

Dollar shave club is an ecommerce start-up that delivers razors to its subscribers by mail. by doing this, dollar shave club is using a(n) to disrupt an existing market.a. innovation ecosystem b. architectural innovation c. business model innovation d. incremental innovation