Data concerning lemelin corporation's single product appear below: per unit percent of sales selling price $ 230 100 % variable expenses 115 50 % contribution margin $ 115 50 % the company is currently selling 7,000 units per month. fixed expenses are $581,000 per month. the marketing manager believes that an $11,000 increase in the monthly advertising budget would result in a 100 unit increase in monthly sales. what should be the overall effect on the company's monthly net operating income of this change?

Tl & co. is following a related-linked diversification strategy, and soar inc. is following a related-constrained diversification strategy. how do the two firms differ from each other? a. soar inc. generates 70 percent of its revenues from its primary business, while tl & co. generates only 10 percent of its revenues from its primary business. b. soar inc. pursues a backward diversification strategy, while tl & co. pursues a forward diversification strategy. c. tl & co. will share fewer common competencies and resources between its various businesses when compared to soar inc. d. tl & co. pursues a differentiation strategy, and soar inc. pursues a cost-leadership strategy, to gain a competitive advantage.