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Business, 15.08.2019 07:30 stefaniethibodeaux

Market segmentation is
a. breaking down a large, heterogeneous market into submarkets that are more homogeneous.
b. aggregating small, homogeneous submarkets into a large, homogeneous market.
c. creating a perceived difference in the mind of the consumer between the advertiser's brand and competitors' brands.
d. identifying a competitive niche the brand will occupy.

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Market segmentation is
a. breaking down a large, heterogeneous market into submarkets that ar...
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