In addition to tracking the volume and sentiment of consumer-generated content for your own brand, what else can you track?

What is the behavior of its results taking into account the competition.

Explanation:

Due to the interaction they have with other entities, organizations are considered open systems, whose purpose is to obtain certain goals, so it is indisputable that there is an elementary relationship between each company and the environment that surrounds it.

On a regular basis all organizations will have to contend for some resources, which are limited, senior management has the responsibility of identifying the elements that could affect the operation or benefit of the organization.

In an entity you can find the general external environment that is all that derives from socio-economic activities (social, political, technological and cultural factors) in this case the organization has limited interference, however you can make data projections that help you make a decision