Despite the success of its pentium chips, intel faced a major threat from competitors such as amd's k6 chips, which were cheaper and better placed to serve the emerging low-cost pc market. intel wanted to protect the brand equity and price premium of its pentium microprocessors, but it also wanted to avoid amd gaining a foothold into the lower end of the market. so it created celeron as a cheaper, less powerful version of its pentium chips to serve this market. this is a notable example of a