Choose one of your favorite brands. in your initial discussion post, explain what about the brand makes it compelling to you. how does the company use marketing to communicate the brand? identify at least one way that the company could improve its brand communications. what should the company consider to avoid unethical marketing? how could unethical marketing affect its brand? in your responses to classmates, compare the brand that you chose with the brands that your classmates chose. how are they similar? could the marketing professionals for the person, place, or thing learn from one another’s strategies or issues with brand identity?

Colorado rocky cookie company offers credit terms to its customers. at the end of 2018, accounts receivable totaled $715,000. the allowance method is used to account for uncollectible accounts. the allowance for uncollectible accounts had a credit balance of $50,000 at the beginning of 2018 and $30,000 in receivables were written off during the year as uncollectible. also, $3,000 in cash was received in december from a customer whose account previously had been written off. the company estimates bad debts by applying a percentage of 15% to accounts receivable at the end of the year. 1. prepare journal entries to record the write-off of receivables, the collection of $3,000 for previously written off receivables, and the year-end adjusting entry for bad debt expense.2. how would accounts receivable be shown in the 2018 year-end balance sheet?